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Master Data Transformation with Boomi
MDH & IFS Integration for Genuit Group

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Client Overview

Genuit Group is a leading UK-based manufacturer of plastic piping systems serving drainage, plumbing, water management, cable management, heating, and ventilation sectors. Listed on the London Stock Exchange and part of the FTSE 250 Index, Genuit Group operates through more than 15 independently managed subsidiaries, each maintaining its own operational systems and data structures.

Business Objective

Following multiple acquisitions, the parent company sought to establish a centralized, high-quality master data estate.

Their goals were to:

  • Eliminate duplicate supplier and customer records
  • Improve data quality and standardisation
  • Create a consolidated, reliable data estate
  • Enable Business Intelligence and analytics initiatives
  • Strengthen supplier and customer relationship management
Industry

Manufacturing

Platform

Boomi MDH

Service

Master Data Management

Looking to unify and cleanse master data across multiple ERP instances? Partner with NeosAlpha to build a governed, analytics-ready data foundation.

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Solutions

Stakeholder Workshops & Data Assessment

NeosAlpha engaged sales and customer management teams to understand duplicate scenarios and business-specific rules.

Integration Abstraction Layer (IAL) Design

Designed a consolidated IAL view to unify data from all subsidiary IFS instances into a centralised structure.

Boomi Master Data Hub Implementation

Implemented two dedicated MDH processes for supplier and customer master data -defined intelligent matching rules, configured survivorship logic, executed multiple dry runs in staging and fine-tuned duplicate detection criteria.

Quarantine & Data Governance Framework

Configured Boomi’s Quarantine dashboard for business-led resolution of flagged records without IT dependency.

Future-Ready Data Architecture

Designed forward-looking pipelines to push golden records into a data warehouse, enabling advanced analytics and BI reporting.

Results

Large-Scale Data Consolidation & Golden Records

Processed 12,000+ supplier and 75,000+ customer records, identifying 78% supplier golden records, 22% genuine customer duplicates, and 5% data quality issues.

Business-Owned Data Governance

Enabled business users to independently resolve data conflicts using Boomi’s Quarantine dashboard, reducing IT dependency.

Improved Commercial Effectiveness

Empowered sales teams with clean, trusted master data to run targeted up-sell and cross-sell campaigns.

Automated Continuous Validation

Implemented scheduled integrations to automatically validate and cleanse new or modified records, ensuring sustained data quality.

Technology Stack

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